Great Wall VX10.Great Wall set to bring new five-door, value-focused VX10 hatchback to Australia by midyear with safety as a high priority.
Australia’s best-selling Chinese automotive brand, Great Wall, will add a passenger-friendly hatchback to its line-up by midyear.
The Great Wall VX10 is a five-door hatchback that measures 3.81 metres long, 1.7m wide and 1.5m tall – roughly the size of a Toyota Yaris hatchback. Drive has learnt the car will be powered by a 1.5-litre four-cylinder engine producing 70kW of power, and will be sold with a five-speed manual or optional CVT automatic transmission.
Unlike fellow Chinese brand Chery’s J1 city hatchback, which is on sale for $9990 drive-away, the Great Wall model’s standard equipment list will include vital safety items such as electronic stability control and dual front, front-side and full-length curtain airbags.
A spokesman for Great Wall importer Ateco Automotive, Daniel Cotterill, told Drive the new Great Wall hatchback would address a lot of the shortcomings of the Chery city car.
“It is a really nicely put-together little car,” Cotterill says. “It’s been a little longer in the making than we would have liked – but Great Wall was extraordinarily determined to make sure they got it right from the start.
“Everyone has latched on to the J1 at $9990, but the best offering in our opinion is the actually the [bigger] J3, at $12,990. And this car [the Great Wall VX10] is more a J3-sized car,” he says.
Cotterill says buyers shouldn’t expect the Great Wall small car to go into battle against the Chery on price. But Great Wall has a history of significantly undercutting its rivals. The brand’s X-Series SUVand V-Series utes both start thousands of dollars lower than rival brands.
“You’re not going to see $9990, but again, the actual price is dependent on a couple of factors between now and launch date,” he says.
“Maybe it’s coincidental, but every segment that you see the Chinese involved in now is extraordinarily competitive. It may’ve been going to be that way anyway, but you look at the SUVs – where the X240 and X200 play, and given the number of competitors, that’s a big battle.
“We’ve always said that whether or not you buy one of our cars, as a customer you’re getting a better deal,” Cotterill says.
A better deal, perhaps, but not necessarily better products. Great Wall and Chery have both been involved in recalls after asbestos was found in vehicle engines.
But buyers have never had it so good – or so cheap – at the bottom end of the market.
Mitsubishi recently launched its revamped Mirage city car, with promotional pricing starting at $12,990 drive-away.
Volkswagen is also getting in on the cut-price action with its Up city car. The German brand is currently advertising a special on some 2012-plate Ups at $12,990 drive-away.
Suzuki’s Alto has long been one of the most affordable cars on the market, and for months has been advertised at $11,990 drive-away.
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The original release of this article first appeared on the website of Hangzhou Night Net.